Mystery: Can you Google this one?

I was walking home from the orphanage this week and I passed a ute with a surprising sticker on the back window. I have never seen this before and cannot imagine what it specifically represents. The koru design in the middle suggests that this brand originates from New Zealand but besides that insignia there is no other salient information therein.

What the heck is this thing? The best result I could get out of Google was a PDF about leaf morphology and Bolivian gift ideas from Zazzle.